Mediakitster · Blog
Media kit guides
Practical guides for creators who work with brands, from the team behind Unwrappa, where we have reviewed thousands of creator profiles for brand campaigns. No fluff, just what gets a brand to reply.
Brand deals with a small following: how to land your first
You don't need tens of thousands of followers to get brand deals. How small creators find the right brands, show their value and land the first collaboration.
November 2, 2026 · 5 min read
StatsEngagement rate: how to calculate it for your media kit
How to calculate your engagement rate per follower and per view, which one to use, the stats to show next to it and the mistakes that make it look wrong.
November 2, 2026 · 5 min read
PricingHow much to charge for a brand deal: set your rates
How much should you charge for a brand deal? A four-step method to work out your rates, what moves the price up or down and how to answer the budget question.
November 2, 2026 · 6 min read
Brand dealsHow to pitch a brand: email templates that get replies
How to pitch a brand for your first brand deal: find the right person, write a short email with one concrete idea and follow up once. With templates to copy.
November 2, 2026 · 5 min read
StatsHow to show your audience demographics in a media kit
Where to find your audience data on Instagram, TikTok and YouTube, which demographics brands want to see and how to present them in your media kit.
November 2, 2026 · 4 min read
Brand dealsWhat brands look for in a creator (it's not follower count)
What brands check before they pick a creator for a campaign: audience fit, believable numbers, content quality and how easy you are to work with.
November 2, 2026 · 5 min read